Recently, Jiangsu Swan musical instrument Co., Ltd. passed the certification of "Jiangsu boutique" in 2021, indicating that the enterprise has taken a big step towards the boutique industry.

"Jiangsu boutique" certification is a pioneering work of Jiangsu Province to promote brand strategy by referring to international practices and using market mechanism under the new situation. Its main purpose is to form a group of brand groups with independent innovation, high quality, high service quality, excellent reputation and recognized in the market through third-party certification of products and services that meet high standards and high quality requirements, with standards as the guide and certification as the means. It is a measure to further deepen brand strategy and boost high-quality development.

In recent years, swan musical instruments have paid close attention to management, continuously built "Swan" development and management advantages, adhered to technological innovation, driven brand improvement with innovation ability, LED industry progress with advanced equipment and innovative design, obtained 4 invention patents, 25 utility model patents, more than 40 appearance designs, and four "high-tech products of Jiangsu Province" for chromatic harmonica series, Make the "Swan" harmonica comprehensive index at the leading level in the industry and become the leader in the harmonica industry. Over the years, it has won the "top 50 enterprises in China's musical instrument industry", "national high-tech enterprise", "provincial AAA quality integrity enterprise" and "national AAAA standardization good behavior enterprise". This year, it has been recognized as "national key cultural export enterprise" by five national ministries and commissions.

Next, the company will further improve the quality of the brand, create a gold lettered signboard of "Jiangsu boutique", and make greater contributions to the high-quality development of Jiangsu.